Eva Mendes in Calvin Klein

• Author: admin
• Filed under: Uncategorized
• Date: Aug 5,2008

As we reported back in May Eva Mendes new ads for Calvin Klein’s latest scent, Secret Obsession, were deemed too sexy for U.S. audiences by American sensors.

U.S. TV networks will simply not allow Steven Meisel’s commercial to be aired - it’s too raunchy and risque, featuring Eva enjoying a private, intimate moment, set to a seductive sound track, wearing very little.

It’s all made for quite a scandal in the U.S., so tonight, Coty, who produce the perfume along with scents by Kate Moss, SJP and Kylie, are previewing the ads on the internet in an effort to make sure that the world gets to see Eva’s latest starring role.

An internet only screening of a commercial film hasn’t been so widely anticipated since Agent Provocateur screened Mike Figgis’ ultra sexy short film of Kate Moss in AP lingerie - and that crashed the label’s entire website!

If you want to see what all the fuss is about click on to secretobsession.com tonight. Calvin Klein has produced an ad campaign featuring a sultry actress flashing a nipple. That ad has now been banned from TV in America, resulting in a heap of free press for CK and its new fragrance. Could this standard-issue fashion PR masterstroke have been purposeful? A CK exec says it’s “not entirely” a surprise that the ad showing Hitch starlet Eva Mendes writhing around naked on a bed (covered only by a strategically rumpled sheet) has been rejected by US networks. (It shows her nipple, duh!) The creative director behind it is maintaining a sense of righteous outrage, but this is clearly a well-executed textbook case of manufacturing controversy for publicity. Yes, we have the ad after the jump. So the company will run an edited version, the racier cut will be an online smash, the new perfume gets a ton of free media, and Eva Mendes can raise her asking price for her next film ever so slightly. It’s all quite repetitive, isn’t it? The beauty is appearing in a steamy campaign for Calvin Klein’s Seductive Comfort underwear line, but she said she feels happier in men’s briefs.

“I don’t like lacy, and I don’t like contraptions! My favourite is my boyfriend’s Calvin Klein briefs. I wear them around the house all the time!” The Sun , quoted her as saying.

“I love the product! I hope it speaks to women who haven’t got Calvin Klein underwear because they feel it doesn’t come in their size,” she added.

Eva said she loved posing for the range of underwear and admits she will strip off more on film: “Nude scenes on film don’t faze me. For my art, I would do a lot.”

Technorati Tags: eva mendes calvin klein ad, eva mendes, eva mendes calvin klein video, eva mendes calvin klein commercial, eva mendez calvin klein