Starbucks Free Coffee
- Filed under: Uncategorized
- Date: Apr 8,2008
Starbucks Corp. is introducing a new coffee Tuesday and will give away cups of its new Pike Place Roast brew beginning at 9 a.m.
The new coffee is named after the location of Starbucks’ first store, which opened in Seattle’s Pike Place Market in 1971.
According to Starbucks CEO Howard Schultz, the new brew was created after the Seattle coffee giant (Nasdaq: SBUX) received input from 1,000 customers. He added that Pike Place Roast will be the chain’s first coffee bearing a mark that the coffee is purchased “ethically” from sources.
Starbucks has dozens of Triangle locations.
Visit any participating U.S. Starbucks store on Tuesday, April 8 at 9 a.m. Pacific Time (12 p.m. Eastern Time) and Starbucks will give all customers a complimentary short (8 oz.) cup of the new Pike Place Roast⢠to enjoy as they participate in a simultaneous, nationwide, coast-to-coast, coffee tasting conducted by Starbucks coffee experts.
Pike Place Roast will also be the first Starbucks coffee bearing a new symbol the company created with Conservation International, showing that all beans are purchased from suppliers that meet high workplace and environmental standards, such as paying pickers well and requiring coffee to be grown in the shade without use of pesticides.
Schultz has two cameos planned for Tuesday: first at a replica of the Pike Place store Starbucks is putting up in Manhattanâs Bryant Park, then back in Seattle Tuesday evening at the actual Pike Place cafe.
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2 Responses for "Starbucks Free Coffee"
The best way to get you customer to truly trust in your product is to offer it for free. Also it is the best way to get instant feedback.
Starbucks must wake up and realize their problems are NOT about the coffee. The market for coffee shops and gourmet prepared coffee is nearly saturated, and being overrun with mass competitors. Starbucks has to find new places to compete. Its forays into sandwiches, other merchandise, music production, movie production and star agency were the kinds of things that could save the company - and now Mr. Schulz is tearing those down to invest in a slugfest which will only drive down margins. Investors beware. Read more at http://www.ThePhoenixPrinciple.com
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