REMA 1000

• Author: admin
• Filed under: Uncategorized
• Date: Feb 14,2008

REMA 1000 is a multinational supermarket. Their headquarters are located in Norway, in Oslo. The number 1000 refers to the 1000 different articles sold in the network of supermarkets. It has a franchise structure and now it has around 450 supermarkets in Scandinavia

It all started when Odd Reitan, the founder of the company, opened the first REMA (only ‘REMA’, no ‘1000′, at the time) supermarket in Trondheim, Norway 15 February 1979. The owners had recently visited Germany where they had been impressed by the Albrecht brothers (Theo and Karl) supermarket chain ALDI’s success. They wanted to adapt the ALDI concept to Norwegian conditions.

Originally REMA attempted success with a selection of only 500-600 different products, but soon realised that this selection was too narrow. The success of the third REMA supermarket (opened in Mo i Rana, 8 May 1980) with a selection of 1,000 different products, paved way for the REMA 1000 brand. Since then, REMA 1000 have expanded their selection to more than 2,500 different products, but the name hasn’t been updated along the way.

In 2007, the chain celebrated its 28-year anniversary.

REMA 1000 is the main sponsor of Rosenborg BK. The equipment, the stadium, flyers are all branded with the REMA 1000 logo.